Category Archives: Storytelling

Living in the memory of now

I have recently returned from China, where like everyone else, I took numerous photographs. yet how often will I look at them? Rarely. Yet my memory of that time there is vivid – because in reality we store our experiences … Continue reading

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Summary of The story factor – inspiration, influence and persuasion through the art of storytelling by Annette Simmons (summarised by Paul Arnold – Communications Consultant, Facilitator and Trainer)

 http://www.amazon.co.uk/Story-Factor-Inspiration-Persuasion-Storytelling/dp/0465078079/ref=sr_1_1?s=books&ie=UTF8&qid=1359280176&sr=1-1 IN A NUTSHELL Storytelling is the oldest tool of influence in human history. It has the power to cut-through and be listened to. It connects with us at a deeper level and thus avoids critical analysis. Its subtlety allows … Continue reading

Posted in Advertising, Behaviour change, Change, Decision making, Leadership, Management, Persuasion/Influence, Storytelling | Leave a comment

Summary of The Persuader – How to use emotional persuasion to win more business by Marcus Corah

The Persuader – How to use emotional persuasion to win more business by Marcus Corah (Summarised by Paul Arnold. If you wish to subscribe to my free monthly book summaries then please email me on paul_arnold@me.com)  Content = ***   Readability … Continue reading

Posted in Advertising, Behaviour change, Brands, Decision making, Leadership, Management, NLP, Persuasion/Influence, Storytelling | 2 Comments

Summary of Outliers – the story of success by Malcolm Gladwell (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)

    The Outliers By Malcolm Gladwell  (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = ***   Readability = ***** IN A NUTSHELL Genius is over-rated. Success is not just about innate ability. It’s combined with a … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making, Leadership, Management, Storytelling, Team building, Transformational teams | 12 Comments

Distinctiveness via rituals

The royal wedding was a wonderful occasion for both the couple and for the country. I think at a deeper level we should look at this event from a few different angles. On the one hand it goes to demonstrate … Continue reading

Posted in Brands, Storytelling, The power of great relationships | 1 Comment