Category Archives: Behaviour change

Book summary of Pre-Suasion by Robert Cialdini

Summarised by Paul Arnold – Marketing/Comms Strategist paul_arnold@me.com/ www.paularnoldconsulting.com/ www.linkedin.com/in/prgarnold The book in a nutshell The highest achievers spend time crafting what they did and said before making their pitch. Research has shown that unconscious priming can help ‘pre-frame’ a person to … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making, Persuasion/Influence | Leave a comment

Grit – The power of passion and perseverance By Angela Duckworth (Summarised by Paul Arnold, Strategic Planner,Facilitator and Trainer)

The book in a nutshell Grit is a key factor for success in life. Grit is a mindset of not giving up. It gives us the staying power to push on through the trials and tribulations and remain dedicated to … Continue reading

Posted in Behaviour change, Leadership, Management, Personal Development, Team building, Uncategorized | Leave a comment

Thinking, Fast and Slow by Daniel Kahneman

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com   THE BOOK IN A NUTSHELL   We are lousy decision makers – we make faulty judgements. The original views of humans being ‘econs’ whereby we make perfect … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making, Leadership, Management, Negotiation, Persuasion/Influence, Uncategorized | Leave a comment

Grow – How ideals power growth and profit at the world’s greatest companies. By Jim Stengel

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com IN A NUTSHELL Brands/Organisations will maximise their return if they have at their driving core an ideal (i.e. a higher level purpose). In Stengel’s top 50 cases, they … Continue reading

Posted in Advertising, Behaviour change, Brands, Business strategy, Decision making, Innovation, Innovation/NPD, Leadership, Management, Marketing, New Business, Persuasion/Influence, Team building, Transformational teams, Uncategorized | 2 Comments

The Chimp Paradox The Mind Management Programme for Confidence, Success and Happiness by Dr. Steve Peters

  Summarised by Paul Arnold (Strategic Planner, Facilitator and Trainer) – paul_arnold@me.com THE BOOK IN A NUTSHELL Metaphorically we have three ‘operating systems’ inside of us: The Chimp (i.e. the uncontrolled, emotional child within us), The ‘Human’ (i.e. the rational … Continue reading

Posted in Behaviour change, Leadership, Personal Development, The power of great relationships | 1 Comment

Thinking, fast and slow by Daniel Kahnemann

  Thinking, Fast and Slow by Daniel Kahneman (summarised by Paul Arnold – Strategic Planner, Facilitator & Trainer –  paul_arnold@me.com) THE BOOK IN A NUTSHELL We are lousy decision makers – we make faulty judgements. The original views of humans … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making | Leave a comment

Where in the world is my team? – Making a success of your virtual global workplace By Terence Brake

Where in the world is my team? – Making a success of your virtual global workplace By Terence Brake (Summarised by Paul Arnold – Strategic Planner, Facilitator and trainer – paul_arnold@me.com) http://www.amazon.co.uk/Where-World-My-Team-Workplace/dp/0470714298/ref=sr_1_1?ie=UTF8&qid=1381084781&sr=8-1&keywords=where+in+the+world+is+my+team http://www.youtube.com/watch?v=0dQW_wcsSGw   THE BOOK IN A NUTSHELL The book outlines … Continue reading

Posted in Behaviour change, Decision making, Leadership, Management, Team building, The power of great relationships, Transformational teams | Leave a comment