Category Archives: Change

A beautiful constraint – summary

A beautiful constraint. How to transform your limitations into advantages. By Adam Morgan & Mark Barden.  Summarised by paul_arnold@me.com – Strategic facilitator, planner and trainer. The book in a nutshell Every cloud has a silver lining. When life gives you … Continue reading

Posted in Advertising, Brands, Change, Creativity, Decision making, Leadership, Management, Marketing, Uncategorized | Leave a comment

Summary of The story factor – inspiration, influence and persuasion through the art of storytelling by Annette Simmons (summarised by Paul Arnold – Communications Consultant, Facilitator and Trainer)

 http://www.amazon.co.uk/Story-Factor-Inspiration-Persuasion-Storytelling/dp/0465078079/ref=sr_1_1?s=books&ie=UTF8&qid=1359280176&sr=1-1 IN A NUTSHELL Storytelling is the oldest tool of influence in human history. It has the power to cut-through and be listened to. It connects with us at a deeper level and thus avoids critical analysis. Its subtlety allows … Continue reading

Posted in Advertising, Behaviour change, Change, Decision making, Leadership, Management, Persuasion/Influence, Storytelling | Leave a comment

Beyond Performance – How great organisations build ultimate competitive advantage By Scott Keller and Colin Price

Beyond Performance – How great organisations build ultimate competitive advantage A summary by paul arnold (Communications Strategist/Trainer/Facilitator – paul_arnold@me.com) http://www.amazon.co.uk/Beyond-Performance-Organizations-Competitive-Advantage/dp/1118024621/ref=sr_1_1?s=books&ie=UTF8&qid=1356174950&sr=1-1 IN A NUTSHELL The book has been written by two McKinsey Partners, based on extensive research amongst 5,000 executives from … Continue reading

Posted in Brands, Business strategy, Change, Decision making, Leadership, Management, Marketing, Team building, Transformational teams | 3 Comments