Category Archives: NLP

Summary of The Persuader – How to use emotional persuasion to win more business by Marcus Corah

The Persuader – How to use emotional persuasion to win more business by Marcus Corah (Summarised by Paul Arnold. If you wish to subscribe to my free monthly book summaries then please email me on paul_arnold@me.com)  Content = ***   Readability … Continue reading

Posted in Advertising, Behaviour change, Brands, Decision making, Leadership, Management, NLP, Persuasion/Influence, Storytelling | 2 Comments