Category Archives: Decision making

Book summary of Pre-Suasion by Robert Cialdini

Summarised by Paul Arnold – Marketing/Comms Strategist paul_arnold@me.com/ www.paularnoldconsulting.com/ www.linkedin.com/in/prgarnold The book in a nutshell The highest achievers spend time crafting what they did and said before making their pitch. Research has shown that unconscious priming can help ‘pre-frame’ a person to … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making, Persuasion/Influence | Leave a comment

A beautiful constraint – summary

A beautiful constraint. How to transform your limitations into advantages. By Adam Morgan & Mark Barden.  Summarised by paul_arnold@me.com – Strategic facilitator, planner and trainer. The book in a nutshell Every cloud has a silver lining. When life gives you … Continue reading

Posted in Advertising, Brands, Change, Creativity, Decision making, Leadership, Management, Marketing, Uncategorized | Leave a comment

Thinking, Fast and Slow by Daniel Kahneman

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com   THE BOOK IN A NUTSHELL   We are lousy decision makers – we make faulty judgements. The original views of humans being ‘econs’ whereby we make perfect … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making, Leadership, Management, Negotiation, Persuasion/Influence, Uncategorized | Leave a comment

Grow – How ideals power growth and profit at the world’s greatest companies. By Jim Stengel

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com IN A NUTSHELL Brands/Organisations will maximise their return if they have at their driving core an ideal (i.e. a higher level purpose). In Stengel’s top 50 cases, they … Continue reading

Posted in Advertising, Behaviour change, Brands, Business strategy, Decision making, Innovation, Innovation/NPD, Leadership, Management, Marketing, New Business, Persuasion/Influence, Team building, Transformational teams, Uncategorized | 2 Comments

Getting to Yes – Negotiating an agreement without giving in by Roger Fisher and William Ury

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com THE BOOK IN A NUTSHELL ‘Principled’ negotiation is based on four key areas (PIOC): People – Separate the people from the problem Interests – Focus on interests not … Continue reading

Posted in Decision making, Leadership, Management, Negotiation, Persuasion/Influence | Leave a comment

Think like a freak. How to think smarter about almost anything By Steven Levitt & Stephen Dubner

Summarised by Paul Arnold  (Strategic Planner, Facilitator and Trainer)  paul_arnold@me.com THE BOOK IN A NUTSHELL To think like a freak you need to see things differently and not be clouded by societal or emotional pressures. The book suggests a number … Continue reading

Posted in Business strategy, Creativity, Decision making, Leadership | Leave a comment

Thinking, fast and slow by Daniel Kahnemann

  Thinking, Fast and Slow by Daniel Kahneman (summarised by Paul Arnold – Strategic Planner, Facilitator & Trainer –  paul_arnold@me.com) THE BOOK IN A NUTSHELL We are lousy decision makers – we make faulty judgements. The original views of humans … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making | Leave a comment