Category Archives: Marketing

A beautiful constraint – summary

A beautiful constraint. How to transform your limitations into advantages. By Adam Morgan & Mark Barden.  Summarised by paul_arnold@me.com – Strategic facilitator, planner and trainer. The book in a nutshell Every cloud has a silver lining. When life gives you … Continue reading

Posted in Advertising, Brands, Change, Creativity, Decision making, Leadership, Management, Marketing, Uncategorized | Leave a comment

How Brands Grow – What marketers don’t know by Byron Sharp (Summarised by Paul Arnold – Facilitator, Trainer and Strategic Planner)

THE BOOK IN A NUTSHELL The book challenges conventional ‘wisdom’, replacing it with empirical facts. Its key conclusions are: Growth primarily comes from gaining new users (penetration) rather than driving increased loyalty. Most of a brand’s users will be light … Continue reading

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Grow – How ideals power growth and profit at the world’s greatest companies. By Jim Stengel

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com IN A NUTSHELL Brands/Organisations will maximise their return if they have at their driving core an ideal (i.e. a higher level purpose). In Stengel’s top 50 cases, they … Continue reading

Posted in Advertising, Behaviour change, Brands, Business strategy, Decision making, Innovation, Innovation/NPD, Leadership, Management, Marketing, New Business, Persuasion/Influence, Team building, Transformational teams, Uncategorized | 2 Comments

Summary of The one thing you need to know – The SCQuARE way to better business planning and decision making By Ross Lovelock

The one thing you need to know – The SCQuARE way to better business planning and decision-making By Ross Lovelock (Summarised by Paul Arnold – Strategic planner, Facilitator and Trainer – paul_arnold@me.com)   IN A NUTSHELL The best ideas are useless … Continue reading

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The lean startup – How constant innovation creates radically successful businesses By Eric Ries (Summarised by Paul Arnold – Strategic communications planner, Facilitator and Trainer – paul_arnold@me.com)

    IN A NUTSHELL We fall in love with our ideas and lose objectivity. The lean startup process relies on empirical evidence to more quickly optimise the product to deliver both value and growth. You need to build a … Continue reading

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Summary of ‘Start with Why – How great leaders inspire everyone to take action’ by Simon Sinek

Start with Why – How great leaders inspire everyone to take action by Simon Sinek Summarised by Paul Arnold (Strategic Planner, Facilitator and Trainer) – paul_arnold@me.com) THE BOOK IN A NUTSHELL People don’t buy What you do nor How you … Continue reading

Posted in Advertising, Brands, Business strategy, Decision making, Innovation/NPD, Leadership, Management, Marketing, Team building, Transformational teams | Leave a comment

The Hidden Agenda – A proven way to win business and create a following by Kevin Allen

  The Hidden Agenda A proven way to win business and create a following by Kevin Allen – Summarised by Paul Arnold PLANNING – FACILITATION – TRAINING 07768 775988 paul_arnold@me.com http://www.amazon.co.uk/The-Hidden-Agenda-Following-ebook/dp/B007JBBNKY http://www.kevinallenpartners.com/video THE BOOK IN A NUTSHELL The key to winning … Continue reading

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