Category Archives: Marketing

Summary of ‘The Choice Factory’ by Richard Shotton

Posted on May 22, 2019 by slooowdown

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer (Paul_arnold@me.com) The book in a nutshell People are not great decision makers. We can easily be unconsciously influenced — often by irrelevant things. The book reviews 25 biases and then … Continue reading →

Posted in Advertising, Behaviour change, Behavioural Economics, Brands, Business strategy, Decision making, Marketing, Persuasion/Influence | Leave a comment

A beautiful constraint – summary

Posted on May 29, 2016 by slooowdown

A beautiful constraint. How to transform your limitations into advantages. By Adam Morgan & Mark Barden.  Summarised by paul_arnold@me.com – Strategic facilitator, planner and trainer. The book in a nutshell Every cloud has a silver lining. When life gives you … Continue reading →

Posted in Advertising, Brands, Change, Creativity, Decision making, Leadership, Management, Marketing, Uncategorized | Leave a comment

How Brands Grow – What marketers don’t know by Byron Sharp (Summarised by Paul Arnold – Facilitator, Trainer and Strategic Planner)

Posted on April 7, 2016 by slooowdown

THE BOOK IN A NUTSHELL The book challenges conventional ‘wisdom’, replacing it with empirical facts. Its key conclusions are: Growth primarily comes from gaining new users (penetration) rather than driving increased loyalty. Most of a brand’s users will be light … Continue reading →

Posted in Advertising, Brands, Business strategy, Marketing | Leave a comment

Grow – How ideals power growth and profit at the world’s greatest companies. By Jim Stengel

Posted on November 21, 2015 by slooowdown

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com IN A NUTSHELL Brands/Organisations will maximise their return if they have at their driving core an ideal (i.e. a higher level purpose). In Stengel’s top 50 cases, they … Continue reading →

Posted in Advertising, Behaviour change, Brands, Business strategy, Decision making, Innovation, Innovation/NPD, Leadership, Management, Marketing, New Business, Persuasion/Influence, Team building, Transformational teams, Uncategorized | 2 Comments

Summary of The one thing you need to know – The SCQuARE way to better business planning and decision making By Ross Lovelock

Posted on November 22, 2014 by slooowdown

The one thing you need to know – The SCQuARE way to better business planning and decision-making By Ross Lovelock (Summarised by Paul Arnold – Strategic planner, Facilitator and Trainer – paul_arnold@me.com)   IN A NUTSHELL The best ideas are useless … Continue reading →

Posted in Business strategy, Marketing, Persuasion/Influence | Leave a comment

The lean startup – How constant innovation creates radically successful businesses By Eric Ries (Summarised by Paul Arnold – Strategic communications planner, Facilitator and Trainer – paul_arnold@me.com)

Posted on April 16, 2014 by slooowdown

    IN A NUTSHELL We fall in love with our ideas and lose objectivity. The lean startup process relies on empirical evidence to more quickly optimise the product to deliver both value and growth. You need to build a … Continue reading →

Posted in Digital, Innovation, Innovation/NPD, Marketing, Uncategorized | Leave a comment

Summary of ‘Start with Why – How great leaders inspire everyone to take action’ by Simon Sinek

Posted on January 12, 2014 by slooowdown

Start with Why – How great leaders inspire everyone to take action by Simon Sinek Summarised by Paul Arnold (Strategic Planner, Facilitator and Trainer) – paul_arnold@me.com) THE BOOK IN A NUTSHELL People don’t buy What you do nor How you … Continue reading →

Posted in Advertising, Brands, Business strategy, Decision making, Innovation/NPD, Leadership, Management, Marketing, Team building, Transformational teams | Leave a comment

The Hidden Agenda – A proven way to win business and create a following by Kevin Allen

Posted on September 15, 2013 by slooowdown

  The Hidden Agenda A proven way to win business and create a following by Kevin Allen – Summarised by Paul Arnold PLANNING – FACILITATION – TRAINING 07768 775988 paul_arnold@me.com http://www.amazon.co.uk/The-Hidden-Agenda-Following-ebook/dp/B007JBBNKY http://www.kevinallenpartners.com/video THE BOOK IN A NUTSHELL The key to winning … Continue reading →

Posted in Advertising, Brands, Decision making, Marketing, New Business | Leave a comment

Big data – a revolution that will transform how we live work and think by Vikto Mayer-Schonberger and Kenneth Cukier

Posted on August 30, 2013 by slooowdown

  Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com (http://www.amazon.co.uk/Big-Data-Revolution-Transform-Think/dp/1848547900/ref=sr_1_1?ie=UTF8&qid=1377887925&sr=8-1&keywords=big+data) THE BOOK IN A NUTSHELL Big data will change the way we live, work and think. Big data is based on the ability to harness information … Continue reading →

Posted in Advertising, Behavioural Economics, Brands, Business strategy, Decision making, Digital, Innovation, Management, Marketing | 1 Comment

Beyond Performance – How great organisations build ultimate competitive advantage By Scott Keller and Colin Price

Posted on January 20, 2013 by slooowdown

Beyond Performance – How great organisations build ultimate competitive advantage A summary by paul arnold (Communications Strategist/Trainer/Facilitator – paul_arnold@me.com) http://www.amazon.co.uk/Beyond-Performance-Organizations-Competitive-Advantage/dp/1118024621/ref=sr_1_1?s=books&ie=UTF8&qid=1356174950&sr=1-1 IN A NUTSHELL The book has been written by two McKinsey Partners, based on extensive research amongst 5,000 executives from … Continue reading →

Posted in Brands, Business strategy, Change, Decision making, Leadership, Management, Marketing, Team building, Transformational teams | 3 Comments