Author Archives: slooowdown

About slooowdown

Consultant in the fields of Relationships and Change

Grit – The power of passion and perseverance By Angela Duckworth (Summarised by Paul Arnold, Strategic Planner,Facilitator and Trainer)

The book in a nutshell Grit is a key factor for success in life. Grit is a mindset of not giving up. It gives us the staying power to push on through the trials and tribulations and remain dedicated to … Continue reading

Posted in Behaviour change, Leadership, Management, Personal Development, Team building, Uncategorized | Leave a comment

A beautiful constraint – summary

A beautiful constraint. How to transform your limitations into advantages. By Adam Morgan & Mark Barden.  Summarised by paul_arnold@me.com – Strategic facilitator, planner and trainer. The book in a nutshell Every cloud has a silver lining. When life gives you … Continue reading

Posted in Advertising, Brands, Change, Creativity, Decision making, Leadership, Management, Marketing, Uncategorized | Leave a comment

How Brands Grow – What marketers don’t know by Byron Sharp (Summarised by Paul Arnold – Facilitator, Trainer and Strategic Planner)

THE BOOK IN A NUTSHELL The book challenges conventional ‘wisdom’, replacing it with empirical facts. Its key conclusions are: Growth primarily comes from gaining new users (penetration) rather than driving increased loyalty. Most of a brand’s users will be light … Continue reading

Posted in Advertising, Brands, Business strategy, Marketing | Leave a comment

2015 in review

The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog. Here’s an excerpt: Madison Square Garden can seat 20,000 people for a concert. This blog was viewed about 66,000 times in 2015. If it were a concert … Continue reading

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Thinking, Fast and Slow by Daniel Kahneman

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com   THE BOOK IN A NUTSHELL   We are lousy decision makers – we make faulty judgements. The original views of humans being ‘econs’ whereby we make perfect … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making, Leadership, Management, Negotiation, Persuasion/Influence, Uncategorized | Leave a comment

Grow – How ideals power growth and profit at the world’s greatest companies. By Jim Stengel

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com IN A NUTSHELL Brands/Organisations will maximise their return if they have at their driving core an ideal (i.e. a higher level purpose). In Stengel’s top 50 cases, they … Continue reading

Posted in Advertising, Behaviour change, Brands, Business strategy, Decision making, Innovation, Innovation/NPD, Leadership, Management, Marketing, New Business, Persuasion/Influence, Team building, Transformational teams, Uncategorized | 2 Comments

Getting to Yes – Negotiating an agreement without giving in by Roger Fisher and William Ury

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com THE BOOK IN A NUTSHELL ‘Principled’ negotiation is based on four key areas (PIOC): People – Separate the people from the problem Interests – Focus on interests not … Continue reading

Posted in Decision making, Leadership, Management, Negotiation, Persuasion/Influence | Leave a comment