Monthly Archives: August 2017

Book summary of Pre-Suasion by Robert Cialdini

Summarised by Paul Arnold – Marketing/Comms Strategist The book in a nutshell The highest achievers spend time crafting what they did and said before making their pitch. Research has shown that unconscious priming can help ‘pre-frame’ a person to … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making, Persuasion/Influence | Leave a comment