Monthly Archives: September 2012

Summary of The Persuader – How to use emotional persuasion to win more business by Marcus Corah

The Persuader – How to use emotional persuasion to win more business by Marcus Corah (Summarised by Paul Arnold. If you wish to subscribe to my free monthly book summaries then please email me on paul_arnold@me.com)  Content = ***   Readability … Continue reading

Posted in Advertising, Behaviour change, Brands, Decision making, Leadership, Management, NLP, Persuasion/Influence, Storytelling | 2 Comments

Summary of Influence: The Psychology of Persuasion by Robert B Cialdini

Influence: The Psychology Of Persuasion By Robert B. Cialdini (Summarised by Paul Arnold.  If you wish to subscribe to my free monthly book summaries then please email me on paul_arnold@me.com) Content =  ***   Readability =  ***   Clarity & Structure =  … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making, Management, Persuasion/Influence | 3 Comments