Monthly Archives: February 2012

Sleep well Sally Rose

Funeral today of Sally Rose who died far too young 😦 It got me thinking ‘What’s it all for?’ She was a truly gifted musician but I will remember her more for her kindness and humanity – you felt really … Continue reading

Posted in The power of great relationships | 1 Comment

Building stronger advertising agency/client relationships

Building stronger advertising agency/client relationships Many clients do not feel they get the best out of their agencies (and vice versa). With agency costs being one of the highest expenditures a marketing department has, it makes sense that the added … Continue reading

Posted in Advertising, Decision making, Leadership, Management, Marketing, Team building, The power of great relationships, Transformational teams, Uncategorized | Leave a comment

The Hero’s journey of innovation

The heros journey Continue reading

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Summary of Buy.ology by Martin Lindstrom (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)

Buy.ology By Martin Lindstrom (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = **** Readability = ***** Clarity & Structure = ***(*)   In a Nutshell Fundamentally we rarely have rational control over why we buy some products and … Continue reading

Posted in Behavioural Economics, Brands | 2 Comments

Summary of Good to Great by Jim Collins (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)

Good to Great By Jim Collins (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = ***** Readability = **** Clarity & Structure = **** IN A NUTSHELL Good is the enemy of Great. Great companies become great … Continue reading

Posted in Behaviour change, Decision making, Leadership, Management, Team building, Transformational teams | Leave a comment

Summary of How We Decide by Jonah Lehrer (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)

How We Decide by Jonah Lehrer (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = *****   Readability = *** Clarity & Structure = *** IN A NUTSHEL This book explores the science of how we make good … Continue reading

Posted in Behaviour change, Behavioural Economics, Brands, Decision making, Management | Leave a comment

Summary of Outliers – the story of success by Malcolm Gladwell (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)

    The Outliers By Malcolm Gladwell  (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = ***   Readability = ***** IN A NUTSHELL Genius is over-rated. Success is not just about innate ability. It’s combined with a … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making, Leadership, Management, Storytelling, Team building, Transformational teams | 12 Comments