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Monthly Archives: February 2012
Sleep well Sally Rose
Funeral today of Sally Rose who died far too young 😦 It got me thinking ‘What’s it all for?’ She was a truly gifted musician but I will remember her more for her kindness and humanity – you felt really … Continue reading
Posted in The power of great relationships
1 Comment
Building stronger advertising agency/client relationships
Building stronger advertising agency/client relationships Many clients do not feel they get the best out of their agencies (and vice versa). With agency costs being one of the highest expenditures a marketing department has, it makes sense that the added … Continue reading
The Hero’s journey of innovation
Posted in Brands, Decision making, Innovation/NPD, Leadership, Uncategorized
1 Comment
Summary of Buy.ology by Martin Lindstrom (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)
Buy.ology By Martin Lindstrom (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = ****Â Readability = *****Â Clarity & Structure = ***(*) In a Nutshell Fundamentally we rarely have rational control over why we buy some products and … Continue reading
Posted in Behavioural Economics, Brands
2 Comments
Summary of Good to Great by Jim Collins (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)
Good to Great By Jim Collins (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = ***** Readability = **** Clarity & Structure = **** IN A NUTSHELL Good is the enemy of Great. Great companies become great … Continue reading
Summary of How We Decide by Jonah Lehrer (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)
How We Decide by Jonah Lehrer (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = *****Â Â Readability = *** Clarity & Structure = *** IN A NUTSHEL This book explores the science of how we make good … Continue reading
Summary of Outliers – the story of success by Malcolm Gladwell (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)
The Outliers By Malcolm Gladwell  (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = ***  Readability = ***** IN A NUTSHELL Genius is over-rated. Success is not just about innate ability. It’s combined with a … Continue reading
Summary of Bounce – The science of success by Matthew Syed (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)
Bounce – The science of success By Matthew Syed (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = ****Â Â Readability = **** Clarity & Structure = **** IN A NUTSHELL Matthew Syed was the three times Commonwealth … Continue reading
Summary of Nudge by Thaler & Sunstein (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)
Nudge – by Thaler & Sunstein (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = ****  Readability = *** Clarity & Structure = *** IN A NUTSHELL Small and often insignificant things can influence (or … Continue reading
Posted in Behaviour change, Behavioural Economics, Decision making, Leadership
Tagged paul arnold
3 Comments
A summary of Adapt – Why success always starts with failure by Tim Harford (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)
 Adapt – Why success always starts with failure By Tim Harford (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = ****  Readability = ** Clarity & Structure = ** THE BOOK IN A NUTSHELL In the increasingly … Continue reading