Category Archives: Advertising

Summary of ‘The Choice Factory’ by Richard Shotton

Posted on May 22, 2019 by slooowdown

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer (Paul_arnold@me.com) The book in a nutshell People are not great decision makers. We can easily be unconsciously influenced — often by irrelevant things. The book reviews 25 biases and then … Continue reading →

Posted in Advertising, Behaviour change, Behavioural Economics, Brands, Business strategy, Decision making, Marketing, Persuasion/Influence | Leave a comment

A beautiful constraint – summary

Posted on May 29, 2016 by slooowdown

A beautiful constraint. How to transform your limitations into advantages. By Adam Morgan & Mark Barden.  Summarised by paul_arnold@me.com – Strategic facilitator, planner and trainer. The book in a nutshell Every cloud has a silver lining. When life gives you … Continue reading →

Posted in Advertising, Brands, Change, Creativity, Decision making, Leadership, Management, Marketing, Uncategorized | Leave a comment

How Brands Grow – What marketers don’t know by Byron Sharp (Summarised by Paul Arnold – Facilitator, Trainer and Strategic Planner)

Posted on April 7, 2016 by slooowdown

THE BOOK IN A NUTSHELL The book challenges conventional ‘wisdom’, replacing it with empirical facts. Its key conclusions are: Growth primarily comes from gaining new users (penetration) rather than driving increased loyalty. Most of a brand’s users will be light … Continue reading →

Posted in Advertising, Brands, Business strategy, Marketing | Leave a comment

Grow – How ideals power growth and profit at the world’s greatest companies. By Jim Stengel

Posted on November 21, 2015 by slooowdown

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com IN A NUTSHELL Brands/Organisations will maximise their return if they have at their driving core an ideal (i.e. a higher level purpose). In Stengel’s top 50 cases, they … Continue reading →

Posted in Advertising, Behaviour change, Brands, Business strategy, Decision making, Innovation, Innovation/NPD, Leadership, Management, Marketing, New Business, Persuasion/Influence, Team building, Transformational teams, Uncategorized | 2 Comments

Strategic Digital Marketing – Edited by Eric Greenberg & Alexander Kates

Posted on September 11, 2014 by slooowdown

Strategic Digital Marketing Top digital experts share the formula for tangible returns on your marketing investment – Edited by Eric Greenberg & Alexander Kates (Published 2014)     The book in a nutshell The Greek philosopher Heraclitus said, “The only thing that … Continue reading →

Posted in Advertising, Digital | Leave a comment

Summary of ‘Start with Why – How great leaders inspire everyone to take action’ by Simon Sinek

Posted on January 12, 2014 by slooowdown

Start with Why – How great leaders inspire everyone to take action by Simon Sinek Summarised by Paul Arnold (Strategic Planner, Facilitator and Trainer) – paul_arnold@me.com) THE BOOK IN A NUTSHELL People don’t buy What you do nor How you … Continue reading →

Posted in Advertising, Brands, Business strategy, Decision making, Innovation/NPD, Leadership, Management, Marketing, Team building, Transformational teams | Leave a comment

The Hidden Agenda – A proven way to win business and create a following by Kevin Allen

Posted on September 15, 2013 by slooowdown

  The Hidden Agenda A proven way to win business and create a following by Kevin Allen – Summarised by Paul Arnold PLANNING – FACILITATION – TRAINING 07768 775988 paul_arnold@me.com http://www.amazon.co.uk/The-Hidden-Agenda-Following-ebook/dp/B007JBBNKY http://www.kevinallenpartners.com/video THE BOOK IN A NUTSHELL The key to winning … Continue reading →

Posted in Advertising, Brands, Decision making, Marketing, New Business | Leave a comment

Big data – a revolution that will transform how we live work and think by Vikto Mayer-Schonberger and Kenneth Cukier

Posted on August 30, 2013 by slooowdown

  Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com (http://www.amazon.co.uk/Big-Data-Revolution-Transform-Think/dp/1848547900/ref=sr_1_1?ie=UTF8&qid=1377887925&sr=8-1&keywords=big+data) THE BOOK IN A NUTSHELL Big data will change the way we live, work and think. Big data is based on the ability to harness information … Continue reading →

Posted in Advertising, Behavioural Economics, Brands, Business strategy, Decision making, Digital, Innovation, Management, Marketing | 1 Comment

Summary of The story factor – inspiration, influence and persuasion through the art of storytelling by Annette Simmons (summarised by Paul Arnold – Communications Consultant, Facilitator and Trainer)

Posted on February 19, 2013 by slooowdown

 http://www.amazon.co.uk/Story-Factor-Inspiration-Persuasion-Storytelling/dp/0465078079/ref=sr_1_1?s=books&ie=UTF8&qid=1359280176&sr=1-1 IN A NUTSHELL Storytelling is the oldest tool of influence in human history. It has the power to cut-through and be listened to. It connects with us at a deeper level and thus avoids critical analysis. Its subtlety allows … Continue reading →

Posted in Advertising, Behaviour change, Change, Decision making, Leadership, Management, Persuasion/Influence, Storytelling | Leave a comment

Velocity – The seven new laws for a world gone digital – By Ajaz Ahmed & Stefan Olander (Summarised by Paul Arnold)

Posted on November 18, 2012 by slooowdown

Velocity – The seven new laws for a world gone digital – By Ajaz Ahmed & Stefan Olander (Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com)   Content = ***   Readability = *****  Clarity & Structure = *** … Continue reading →

Posted in Advertising, Brands, Digital, Innovation, Innovation/NPD, Leadership | Leave a comment