Category Archives: Advertising

Summary of ‘The Choice Factory’ by Richard Shotton

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer (Paul_arnold@me.com) The book in a nutshell People are not great decision makers. We can easily be unconsciously influenced — often by irrelevant things. The book reviews 25 biases and then … Continue reading

Posted in Advertising, Behaviour change, Behavioural Economics, Brands, Business strategy, Decision making, Marketing, Persuasion/Influence | Leave a comment

A beautiful constraint – summary

A beautiful constraint. How to transform your limitations into advantages. By Adam Morgan & Mark Barden.  Summarised by paul_arnold@me.com – Strategic facilitator, planner and trainer. The book in a nutshell Every cloud has a silver lining. When life gives you … Continue reading

Posted in Advertising, Brands, Change, Creativity, Decision making, Leadership, Management, Marketing, Uncategorized | Leave a comment

How Brands Grow – What marketers don’t know by Byron Sharp (Summarised by Paul Arnold – Facilitator, Trainer and Strategic Planner)

THE BOOK IN A NUTSHELL The book challenges conventional ‘wisdom’, replacing it with empirical facts. Its key conclusions are: Growth primarily comes from gaining new users (penetration) rather than driving increased loyalty. Most of a brand’s users will be light … Continue reading

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Grow – How ideals power growth and profit at the world’s greatest companies. By Jim Stengel

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com IN A NUTSHELL Brands/Organisations will maximise their return if they have at their driving core an ideal (i.e. a higher level purpose). In Stengel’s top 50 cases, they … Continue reading

Posted in Advertising, Behaviour change, Brands, Business strategy, Decision making, Innovation, Innovation/NPD, Leadership, Management, Marketing, New Business, Persuasion/Influence, Team building, Transformational teams, Uncategorized | 2 Comments

Strategic Digital Marketing – Edited by Eric Greenberg & Alexander Kates

Strategic Digital Marketing Top digital experts share the formula for tangible returns on your marketing investment – Edited by Eric Greenberg & Alexander Kates (Published 2014)     The book in a nutshell The Greek philosopher Heraclitus said, “The only thing that … Continue reading

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Summary of ‘Start with Why – How great leaders inspire everyone to take action’ by Simon Sinek

Start with Why – How great leaders inspire everyone to take action by Simon Sinek Summarised by Paul Arnold (Strategic Planner, Facilitator and Trainer) – paul_arnold@me.com) THE BOOK IN A NUTSHELL People don’t buy What you do nor How you … Continue reading

Posted in Advertising, Brands, Business strategy, Decision making, Innovation/NPD, Leadership, Management, Marketing, Team building, Transformational teams | Leave a comment

The Hidden Agenda – A proven way to win business and create a following by Kevin Allen

  The Hidden Agenda A proven way to win business and create a following by Kevin Allen – Summarised by Paul Arnold PLANNING – FACILITATION – TRAINING 07768 775988 paul_arnold@me.com http://www.amazon.co.uk/The-Hidden-Agenda-Following-ebook/dp/B007JBBNKY http://www.kevinallenpartners.com/video THE BOOK IN A NUTSHELL The key to winning … Continue reading

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