Category Archives: Business strategy

Summary of ‘The Choice Factory’ by Richard Shotton

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer (Paul_arnold@me.com) The book in a nutshell People are not great decision makers. We can easily be unconsciously influenced — often by irrelevant things. The book reviews 25 biases and then … Continue reading

Posted in Advertising, Behaviour change, Behavioural Economics, Brands, Business strategy, Decision making, Marketing, Persuasion/Influence | Leave a comment

How Brands Grow – What marketers don’t know by Byron Sharp (Summarised by Paul Arnold – Facilitator, Trainer and Strategic Planner)

THE BOOK IN A NUTSHELL The book challenges conventional ‘wisdom’, replacing it with empirical facts. Its key conclusions are: Growth primarily comes from gaining new users (penetration) rather than driving increased loyalty. Most of a brand’s users will be light … Continue reading

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Grow – How ideals power growth and profit at the world’s greatest companies. By Jim Stengel

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com IN A NUTSHELL Brands/Organisations will maximise their return if they have at their driving core an ideal (i.e. a higher level purpose). In Stengel’s top 50 cases, they … Continue reading

Posted in Advertising, Behaviour change, Brands, Business strategy, Decision making, Innovation, Innovation/NPD, Leadership, Management, Marketing, New Business, Persuasion/Influence, Team building, Transformational teams, Uncategorized | 2 Comments

Think like a freak. How to think smarter about almost anything By Steven Levitt & Stephen Dubner

Summarised by Paul Arnold  (Strategic Planner, Facilitator and Trainer)  paul_arnold@me.com THE BOOK IN A NUTSHELL To think like a freak you need to see things differently and not be clouded by societal or emotional pressures. The book suggests a number … Continue reading

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Summary of The one thing you need to know – The SCQuARE way to better business planning and decision making By Ross Lovelock

The one thing you need to know – The SCQuARE way to better business planning and decision-making By Ross Lovelock (Summarised by Paul Arnold – Strategic planner, Facilitator and Trainer – paul_arnold@me.com)   IN A NUTSHELL The best ideas are useless … Continue reading

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Summary of David & Goliath – Underdogs, Misfits and the art of battling giants by Malcolm Gladwell

  David & Goliath – Underdogs, Misfits and the art of battling giants by Malcolm Gladwell (summarised by Paul Arnold – Strategic planner, facilitator and trainer) THE BOOK IN A NUTSHELL Sometimes what we think is an advantage becomes a … Continue reading

Posted in Brands, Business strategy, Leadership, Management, Persuasion/Influence | 2 Comments

Summary of ‘Start with Why – How great leaders inspire everyone to take action’ by Simon Sinek

Start with Why – How great leaders inspire everyone to take action by Simon Sinek Summarised by Paul Arnold (Strategic Planner, Facilitator and Trainer) – paul_arnold@me.com) THE BOOK IN A NUTSHELL People don’t buy What you do nor How you … Continue reading

Posted in Advertising, Brands, Business strategy, Decision making, Innovation/NPD, Leadership, Management, Marketing, Team building, Transformational teams | Leave a comment