Category Archives: Behavioural Economics

Book summary of Pre-Suasion by Robert Cialdini

Summarised by Paul Arnold – Marketing/Comms Strategist paul_arnold@me.com/ www.paularnoldconsulting.com/ www.linkedin.com/in/prgarnold The book in a nutshell The highest achievers spend time crafting what they did and said before making their pitch. Research has shown that unconscious priming can help ‘pre-frame’ a person to … Continue reading

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Thinking, Fast and Slow by Daniel Kahneman

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com   THE BOOK IN A NUTSHELL   We are lousy decision makers – we make faulty judgements. The original views of humans being ‘econs’ whereby we make perfect … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making, Leadership, Management, Negotiation, Persuasion/Influence, Uncategorized | Leave a comment

Thinking, fast and slow by Daniel Kahnemann

  Thinking, Fast and Slow by Daniel Kahneman (summarised by Paul Arnold – Strategic Planner, Facilitator & Trainer –  paul_arnold@me.com) THE BOOK IN A NUTSHELL We are lousy decision makers – we make faulty judgements. The original views of humans … Continue reading

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Big data – a revolution that will transform how we live work and think by Vikto Mayer-Schonberger and Kenneth Cukier

  Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com (http://www.amazon.co.uk/Big-Data-Revolution-Transform-Think/dp/1848547900/ref=sr_1_1?ie=UTF8&qid=1377887925&sr=8-1&keywords=big+data) THE BOOK IN A NUTSHELL Big data will change the way we live, work and think. Big data is based on the ability to harness information … Continue reading

Posted in Advertising, Behavioural Economics, Brands, Business strategy, Decision making, Digital, Innovation, Management, Marketing | 1 Comment

Summary of Influence: The Psychology of Persuasion by Robert B Cialdini

Influence: The Psychology Of Persuasion By Robert B. Cialdini (Summarised by Paul Arnold.  If you wish to subscribe to my free monthly book summaries then please email me on paul_arnold@me.com) Content =  ***   Readability =  ***   Clarity & Structure =  … Continue reading

Posted in Behaviour change, Behavioural Economics, Decision making, Management, Persuasion/Influence | 1 Comment

Summary of Buy.ology by Martin Lindstrom (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)

Buy.ology By Martin Lindstrom (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = **** Readability = ***** Clarity & Structure = ***(*)   In a Nutshell Fundamentally we rarely have rational control over why we buy some products and … Continue reading

Posted in Behavioural Economics, Brands | 2 Comments

Summary of How We Decide by Jonah Lehrer (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com)

How We Decide by Jonah Lehrer (Summarised by Paul Arnold – Trainer & Facilitator – paul_arnold@me.com) Content = *****   Readability = *** Clarity & Structure = *** IN A NUTSHEL This book explores the science of how we make good … Continue reading

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