Category Archives: Innovation

Grow – How ideals power growth and profit at the world’s greatest companies. By Jim Stengel

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com IN A NUTSHELL Brands/Organisations will maximise their return if they have at their driving core an ideal (i.e. a higher level purpose). In Stengel’s top 50 cases, they … Continue reading

Posted in Advertising, Behaviour change, Brands, Business strategy, Decision making, Innovation, Innovation/NPD, Leadership, Management, Marketing, New Business, Persuasion/Influence, Team building, Transformational teams, Uncategorized | 2 Comments

The lean startup – How constant innovation creates radically successful businesses By Eric Ries (Summarised by Paul Arnold – Strategic communications planner, Facilitator and Trainer – paul_arnold@me.com)

    IN A NUTSHELL We fall in love with our ideas and lose objectivity. The lean startup process relies on empirical evidence to more quickly optimise the product to deliver both value and growth. You need to build a … Continue reading

Posted in Digital, Innovation, Innovation/NPD, Marketing, Uncategorized | Leave a comment

Big data – a revolution that will transform how we live work and think by Vikto Mayer-Schonberger and Kenneth Cukier

  Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com (http://www.amazon.co.uk/Big-Data-Revolution-Transform-Think/dp/1848547900/ref=sr_1_1?ie=UTF8&qid=1377887925&sr=8-1&keywords=big+data) THE BOOK IN A NUTSHELL Big data will change the way we live, work and think. Big data is based on the ability to harness information … Continue reading

Posted in Advertising, Behavioural Economics, Brands, Business strategy, Decision making, Digital, Innovation, Management, Marketing | 1 Comment

Velocity – The seven new laws for a world gone digital – By Ajaz Ahmed & Stefan Olander (Summarised by Paul Arnold)

Velocity – The seven new laws for a world gone digital – By Ajaz Ahmed & Stefan Olander (Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com)   Content = ***   Readability = *****  Clarity & Structure = *** … Continue reading

Posted in Advertising, Brands, Digital, Innovation, Innovation/NPD, Leadership | Leave a comment

Imagine – How creativity works by Jonah Lehrer

Imagine – How creativity works by Jonah Lehrer Summary composed by Paul Arnold (Strategic Planner, Trainer & Facilitator). If you wish to subscribe for free to my monthly summaries, then please email me on paul_arnold@me.com Content = *****   Readability = … Continue reading

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