Monthly Archives: April 2014

The lean startup – How constant innovation creates radically successful businesses By Eric Ries (Summarised by Paul Arnold – Strategic communications planner, Facilitator and Trainer – paul_arnold@me.com)

    IN A NUTSHELL We fall in love with our ideas and lose objectivity. The lean startup process relies on empirical evidence to more quickly optimise the product to deliver both value and growth. You need to build a … Continue reading

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