Monthly Archives: February 2013

Summary of The story factor – inspiration, influence and persuasion through the art of storytelling by Annette Simmons (summarised by Paul Arnold – Communications Consultant, Facilitator and Trainer) IN A NUTSHELL Storytelling is the oldest tool of influence in human history. It has the power to cut-through and be listened to. It connects with us at a deeper level and thus avoids critical analysis. Its subtlety allows … Continue reading

Posted in Advertising, Behaviour change, Change, Decision making, Leadership, Management, Persuasion/Influence, Storytelling | Leave a comment