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Monthly Archives: February 2013
Summary of The story factor – inspiration, influence and persuasion through the art of storytelling by Annette Simmons (summarised by Paul Arnold – Communications Consultant, Facilitator and Trainer)
http://www.amazon.co.uk/Story-Factor-Inspiration-Persuasion-Storytelling/dp/0465078079/ref=sr_1_1?s=books&ie=UTF8&qid=1359280176&sr=1-1 IN A NUTSHELL Storytelling is the oldest tool of influence in human history. It has the power to cut-through and be listened to. It connects with us at a deeper level and thus avoids critical analysis. Its subtlety allows … Continue reading