Category Archives: Digital

Strategic Digital Marketing – Edited by Eric Greenberg & Alexander Kates

Strategic Digital Marketing Top digital experts share the formula for tangible returns on your marketing investment – Edited by Eric Greenberg & Alexander Kates (Published 2014)     The book in a nutshell The Greek philosopher Heraclitus said, “The only thing that … Continue reading

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The lean startup – How constant innovation creates radically successful businesses By Eric Ries (Summarised by Paul Arnold – Strategic communications planner, Facilitator and Trainer – paul_arnold@me.com)

    IN A NUTSHELL We fall in love with our ideas and lose objectivity. The lean startup process relies on empirical evidence to more quickly optimise the product to deliver both value and growth. You need to build a … Continue reading

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Big data – a revolution that will transform how we live work and think by Vikto Mayer-Schonberger and Kenneth Cukier

  Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com (http://www.amazon.co.uk/Big-Data-Revolution-Transform-Think/dp/1848547900/ref=sr_1_1?ie=UTF8&qid=1377887925&sr=8-1&keywords=big+data) THE BOOK IN A NUTSHELL Big data will change the way we live, work and think. Big data is based on the ability to harness information … Continue reading

Posted in Advertising, Behavioural Economics, Brands, Business strategy, Decision making, Digital, Innovation, Management, Marketing | 1 Comment

Velocity – The seven new laws for a world gone digital – By Ajaz Ahmed & Stefan Olander (Summarised by Paul Arnold)

Velocity – The seven new laws for a world gone digital – By Ajaz Ahmed & Stefan Olander (Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com)   Content = ***   Readability = *****  Clarity & Structure = *** … Continue reading

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