Category Archives: Brands

Summary of ‘The Choice Factory’ by Richard Shotton

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer (Paul_arnold@me.com) The book in a nutshell People are not great decision makers. We can easily be unconsciously influenced — often by irrelevant things. The book reviews 25 biases and then … Continue reading

Posted in Advertising, Behaviour change, Behavioural Economics, Brands, Business strategy, Decision making, Marketing, Persuasion/Influence | Leave a comment

A beautiful constraint – summary

A beautiful constraint. How to transform your limitations into advantages. By Adam Morgan & Mark Barden.  Summarised by paul_arnold@me.com – Strategic facilitator, planner and trainer. The book in a nutshell Every cloud has a silver lining. When life gives you … Continue reading

Posted in Advertising, Brands, Change, Creativity, Decision making, Leadership, Management, Marketing, Uncategorized | Leave a comment

How Brands Grow – What marketers don’t know by Byron Sharp (Summarised by Paul Arnold – Facilitator, Trainer and Strategic Planner)

THE BOOK IN A NUTSHELL The book challenges conventional ‘wisdom’, replacing it with empirical facts. Its key conclusions are: Growth primarily comes from gaining new users (penetration) rather than driving increased loyalty. Most of a brand’s users will be light … Continue reading

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Grow – How ideals power growth and profit at the world’s greatest companies. By Jim Stengel

Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com IN A NUTSHELL Brands/Organisations will maximise their return if they have at their driving core an ideal (i.e. a higher level purpose). In Stengel’s top 50 cases, they … Continue reading

Posted in Advertising, Behaviour change, Brands, Business strategy, Decision making, Innovation, Innovation/NPD, Leadership, Management, Marketing, New Business, Persuasion/Influence, Team building, Transformational teams, Uncategorized | 2 Comments

Summary of David & Goliath – Underdogs, Misfits and the art of battling giants by Malcolm Gladwell

  David & Goliath – Underdogs, Misfits and the art of battling giants by Malcolm Gladwell (summarised by Paul Arnold – Strategic planner, facilitator and trainer) THE BOOK IN A NUTSHELL Sometimes what we think is an advantage becomes a … Continue reading

Posted in Brands, Business strategy, Leadership, Management, Persuasion/Influence | 2 Comments

Summary of ‘Start with Why – How great leaders inspire everyone to take action’ by Simon Sinek

Start with Why – How great leaders inspire everyone to take action by Simon Sinek Summarised by Paul Arnold (Strategic Planner, Facilitator and Trainer) – paul_arnold@me.com) THE BOOK IN A NUTSHELL People don’t buy What you do nor How you … Continue reading

Posted in Advertising, Brands, Business strategy, Decision making, Innovation/NPD, Leadership, Management, Marketing, Team building, Transformational teams | Leave a comment

The Hidden Agenda – A proven way to win business and create a following by Kevin Allen

  The Hidden Agenda A proven way to win business and create a following by Kevin Allen – Summarised by Paul Arnold PLANNING – FACILITATION – TRAINING 07768 775988 paul_arnold@me.com http://www.amazon.co.uk/The-Hidden-Agenda-Following-ebook/dp/B007JBBNKY http://www.kevinallenpartners.com/video THE BOOK IN A NUTSHELL The key to winning … Continue reading

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Big data – a revolution that will transform how we live work and think by Vikto Mayer-Schonberger and Kenneth Cukier

  Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com (http://www.amazon.co.uk/Big-Data-Revolution-Transform-Think/dp/1848547900/ref=sr_1_1?ie=UTF8&qid=1377887925&sr=8-1&keywords=big+data) THE BOOK IN A NUTSHELL Big data will change the way we live, work and think. Big data is based on the ability to harness information … Continue reading

Posted in Advertising, Behavioural Economics, Brands, Business strategy, Decision making, Digital, Innovation, Management, Marketing | 1 Comment

Beyond Performance – How great organisations build ultimate competitive advantage By Scott Keller and Colin Price

Beyond Performance – How great organisations build ultimate competitive advantage A summary by paul arnold (Communications Strategist/Trainer/Facilitator – paul_arnold@me.com) http://www.amazon.co.uk/Beyond-Performance-Organizations-Competitive-Advantage/dp/1118024621/ref=sr_1_1?s=books&ie=UTF8&qid=1356174950&sr=1-1 IN A NUTSHELL The book has been written by two McKinsey Partners, based on extensive research amongst 5,000 executives from … Continue reading

Posted in Brands, Business strategy, Change, Decision making, Leadership, Management, Marketing, Team building, Transformational teams | 3 Comments

Velocity – The seven new laws for a world gone digital – By Ajaz Ahmed & Stefan Olander (Summarised by Paul Arnold)

Velocity – The seven new laws for a world gone digital – By Ajaz Ahmed & Stefan Olander (Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer – paul_arnold@me.com)   Content = ***   Readability = *****  Clarity & Structure = *** … Continue reading

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